Case Studies
Ctrl+Alt+Deceit
Investigative journalism meets high-impact audio storytelling
CREATIVE | END-TO-END PRODUCTION ACTIVATION
Brief
Create a podcast that not only informs but activates, pulling back the curtain on political manipulation, media control, and election interference. The client needed a show that could blend hard-hitting journalism with binge-worthy storytelling, designed to resonate globally and generate real-world conversation.
Our Role
Creative Direction:
Shaped the narrative arc, tone of voice, and visual identity.
Production:
Delivered full video and audio production including scripting, remote interviews, studio engineering, and post.
Live Event Activation:
Produced intimate live panels and audience Q&As to deepen engagement and extend the show’s impact beyond digital, reinforcing credibility and reach.
Guest Booking:
Secured high-profile voices from cybersecurity, politics, and media including Gabriel Gatehouse, Christopher Steele, Carol Cadwalladr, Imran Ahmed, and Edward Lucas
Results
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Ranked in the top 3% of global podcasts by visibility.
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​Endorsed and circulated by major press outlets and policy influencers.
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​Live events generated organic press pickup and amplified conversation across LinkedIn and Twitter.
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​Led to a 400% growth in downloads and global reach.
“We set out to make a podcast that felt urgent, and intelligent and that’s exactly what we delivered.”
If You Were In Charge
Bold storytelling meets expert-led global solutions
CREATIVE | END-TO-END PRODUCTION ACTIVATION
Brief
Sanam envisioned a podcast that reframes today’s global crises, not just diagnosing them, but offering radical, realistic solutions from people already leading change. She needed a production studio with the creative vision, narrative sensitivity, and global editorial reputation to bring this bold format to life.
Our Role
Creative Direction:
Worked with Sanam to define the show format, tone, and storytelling rhythm, integrating deeply personal elements to emphasise intergenerational urgency and relatability.
Production:
Delivered full-spectrum audio production including scripting, remote interviews, studio engineering, and post.
Guest Booking:
Curated high-impact guests from Abigail Disney and Dame Eleanor Milner-Gulland to Hanan Schlesinger and Meredith Whittaker, each bringing deep experience and unique perspectives on power, peace, and possibility.
Results
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Organised a press campaign for launch that saw Sanam featured on the BBC, Sky News, Times Radio, and across myriad podcast publications including Podnews, Podcasting Today, and ThePodcasting.org, contributing to strong listenership figures from the outset.
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Over 20 episodes so far with global leaders covering climate, inequality, feminism, surveillance, biodiversity, conflict, and how to solve each.
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High-profile guests including experts like Abigail Disney, Meredith Whittaker, and Dame Eleanor Milner-Gulland. Season 3 currently in development.
“If these people were in charge, what could they do? That’s the question this podcast makes us grapple with and ADA helped answer it with clarity and power.”
The Comb
The first BBC Africa narrative podcast.
Brief
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The BBC tasked us with creating the first-ever narrative podcast aimed at the African market. We set out to explore stories beyond the traditional narratives about the continent—tackling societal taboos and cultural issues that resonate with our audience. Stories about the unseen forces that bind us together, and those that tear us apart.
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Creative Direction
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To give the project a unique look and feel, we commissioned Nigerian designer Fred Martins to create the artwork and branding. We then partnered with Kenyan composer Eric Musyoka to craft the music and soundscape of the podcast. By engaging leading African artists, we gave the project the credentials, look, and feel of a premium show rooted in African excellence.​
CREATIVE | END TO END PRODUCTION ACTIVATION
Results
Over 40 episodes, covering everything from albinism, cults, and "black tax" to parenting. Earning global recognition and awards along the way. One story, every week. Hosted by Kim Chakanetsa.
